SWAP FOR CHANGE
GFX and the Robert F Kennedy Jr
Campaign have partnered to launch
"Swap For Change," a nationwide campaign to raise awareness about the Robert F Kennedy Jr Presidential Campaign through the act of swapping clothing.
1 SWAP = 1 VOTE FOR CHANGE
Swapping builds community and creates positive impact through thte act of swapping and sharing clothing. Every citizen who joins the #swapforchange campaign will join the movement to help bring RFK Jr. closer to the Whitehouse.
Youth Movement = Swappertunity
By activation within the youth movement through the act of swapping and sharing, the RFK Jr Campaign has the opportunity to actively engage an important voting sector.
Campaign through action
Each swap will be recorded and shared through the campaign as an action taken by RFK to create positive change.
The goal: to reach 1 Million swaps across the USA
GFX is aligned with United Nations Sustainable Development Goals. https://sdgs.un.org/partnerships/global-fashion-exchange
Leverage Fashion Media
Fashion magazines are important communication agents. In addition to talking about the latest news from the fashion industry, over time, they were transformed and adapted by social changes. By leveraging the power of fashion media through the act of swapping and sharing, the #swapforchange campaign can reach a larger, younger and more engaged audience.
To date GFX Has garnered over 2 billion media impressions through our work around the world.
Increase awareness of the Swap For Change campaign and its mission to raise awareness and recruit youth voters
Drive participation in Swap For Change events nationwide.
Generate media coverage and public support for the RFK Jr campaign.